GCAL Partners With VDB and Lab Grown Source on New Search Filter
The Gem Certification and Assurance Lab (GCAL) has announced a partnership with the Virtual Diamond Boutique (VDB) and Lab Grown Source (LGS) to include the 8X cut grade to the diamond search filter on both virtual marketplaces. Cut grades on the VDB and LGS marketplaces will now range from 8X as the best to Ideal, Excellent, Very Good, and Poor.
In order to receive a grade of 8X, a diamond must score “excellent” on all eight aspects of cut that GCAL evaluates. “This is an important step in the growth and acceptance of the 8X diamond cut grade,” said Angelo Palmieri, chief operating officer for GCAL. “Having VDB become the first to list 8X on a B2B diamond exchange, and then Lab Grown Source listing 8X as well, is significant for many reasons. It will now be far easier for retailers to find the best of the best diamonds that their customers are requesting. Wholesalers and manufacturers can now easily search for 8X diamonds. 8X cutters and suppliers are also obvious beneficiaries. And these new search filters add instant credibility to the growing status of the 8X cut grade.”
The introduction of the new filter comes as GCAL launches its 8X Oval and 8X Princess grades. “At VDB, we are always looking for ways to help retailers assist their customers in finding their own perfect diamond, gemstone, or piece of jewelry,” said Tanya Nisguretsky, cofounder and president of VDB, in a statement. “We are honored to work with GCAL to add the 8X cut grade to our diamond search filter, making it both easy and efficient for buyers and their customers who are seeking 8X to find it. Because we are a technology company, we have the resources to quickly adapt to market developments, such as the rising popularity of both the 8X cut grade and fancy shape diamonds.”
Photo courtesy of Virtual Diamond BoutiqueFollow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine