Le Vian to Introduce Geo-Fencing Technology
Family-owned jewelry brand Le Vian has announced it will introduce geo-fencing technology to its retailers in September. The innovation, which targets Le Vian customers when they are within a 1-mile radius of a participating independent retail store, represents the brand’s most significant commitment to date to its independent retail division.
Geo-fencing works like this: When a potential shopper is within a 1-mile radius of one of Le Vian’s independent retailers, they’ll receive a pop-up advertisement on their smartphone. The ad will feature exclusive designs from Le Vian’s Chocolate Diamonds 20th anniversary Jubilee collection available for purchase only through the independent jeweler.
In addition to the new incoming technology, Le Vian also provides its independent retailers with exclusive marketing resources including branded displays, packaging, and marketing co-op. Le Vian will allocate more than 100,000 digital impressions (advertisements) to each participating independent store upon purchase of pieces from the exclusive Jubilee collection. It will also provide each store with 10 Le Vian–branded purses with a retail value of $200 each, to be gifted to the first 10 buyers who, prompted by the geo-fencing campaign, make an in-store purchase of any piece from the anniversary collection.
Le Vian will advertise the Jubilee range on all Le Vian social media channels through the geo-fencing campaign, which is slated to last through October.
For more information, visit levian.com.
Stuller Revamps Its 302 Fine Jewelry Brand
Stuller recently unveiled its remodeled 302 Fine Jewelry brand, a program created primarily by women for women. Accompanying the revamp will be a new website and marketing support.
“For the last few months, our team has worked hard to bring a refreshed look to the 302 brand,” said senior director of fine jewelry Emily Graffagnino in a statement. “From new curated collections to the launch of the 302 website and social media channels, we believe jewelers can be even more successful with this program now.”
The new consumer website, 302finejewelry.com, features the line’s seven collections and allows consumers to locate nearby retailers that carry it. Marketing support for the brand’s retailers includes access to Stuller’s Marketing Assets Library, which consists of a monthly newsletter, photography, and prewritten social media posts.
“The 302 collection is designed to reflect all the market trends that we’ve seen out there,” added Graffagnino. “And the affordable, on-trend styles in these collections are the mementos women wear to signify who they are, where they’re going, and what they’ve done. Through 302 Fine Jewelry, we hope that every jeweler can help their customer wear their story.”
For more information, visit stuller.com/302finejewelry.Follow JCK on Instagram: @jckmagazine
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