Fine jewelry manufacturer Super Bell Jewelry has announced the creation of the La Bell Alliance, an industrywide electronic trading platform for independent jewelers.

“The governing principle at La Bell is ‘united we stand, divided we fall,’ Lo Huang, cofounder and CEO of Super Bell Jewelry, said in a statement. “We are contributing the idea, the technology, and management, in return we are asking our fellow independent jewelers to join with us to make La Bell Alliance work and safeguard our common futures.”

For more information visit la-bell.com or visit JCK Las Vegas booth No. B4813.

JCK