Euri, Inc., which patented the first multimedia ring box that incorporates an LCD display, said Tuesday that Stuller, Inc., will provide distribution of the Euricase to its account base of 40,000 retail jewelers in North America and worldwide. 

“The Euricase fits nicely into our ring box category, and it is really unique for us,” said Darrell Warren, Stuller’s vice president of Tools. “It is a product that adds value and personalization to the whole retail jewelry experience. It’s getting back to selling the sizzle with the steak.”

The ring box, which was launched in October, automatically plays a customer’s personalized video, picture slideshow, or audio when opened. It was invented by Danny Oh, founder and president of Euri, based Torrance, Calif., with offices in Tokyo, Hong Kong, and Seoul. He spent more than 12 years in the semiconductor industry.

“We are thrilled to have a relationship with Stuller,” Oh said. “They immediately understood the keepsake nature of the Euricase and how retailers can use it for downstream marketing as well as enhancing the purchase process.”

Each Euricase that Stuller distributes includes a blank metal plate that can be customized by the jeweler or consumer. In addition, information about the diamond certificate or other retail offerings, such as lifetime cleaning, can be downloaded onto the video. The product comes in its own gift box, complete with polishing cloth, manual and charger cables.

The Euricase ring box retails for $198.95.

JCK