If you were lucky enough to be a kid in the 1980s, you had incredible pop-culture moments like Pac Man arriving on the scene, Michael Jackson moonwalking for the first time, and Madonna doing anything. That is part of the fun of watching Stranger Things and revisiting everything that made that decade so radical and awesome.
So if you’re like me and nostalgic for all things Flock of Seagulls and Ferris Bueller, then you’ll appreciate the Netflix show and the newest Timex collaboration with Stranger Things. The Timex x Stranger Things collection launched Friday, just in time for the first part of the season four premiere of the drama, which mixes horror, science fiction, and a lot of 1980s greatness.
Timex brought out three of its classics to create the range: Timex Camper, Timex T80, and Timex Atlantis. All three feature creepy graphics and unique touches that superfans of the streaming service’s show will love, Timex said a statement.
“With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment,” Shari Fabiani, senior vice president of brand marketing and creative services at Timex Group, said in a statement. “Through rich storytelling and ageless design, these special-edition styles proudly resurrect one of history’s most expressive decades that transcends through all generations.”
In this latest Stranger Things chapter, one of the show’s protagonists named Lucas Sinclair wears the Timex Camper, which the company revamps in its collab to feature a spooky backlight and a hidden image. The two other watches, Timex T80 and Timex Atlantis, have a customized alarm with the Stranger Things theme song.
Perhaps the most creative thing about these watches are how they, too, enter the upside down. The Camper watch features upside-down numbers and a blood-red indiglo backlight along with an image of the infamous Demogorgon. It’s hard not to be surprised by such a bold face, and the creativity is off the charts.
Equally creepy is the Mind Flayer that shows up on the Atlantis watch, lighting up to a wonderfully weird effect. It is also oddly useful, as the watch has a 99-lap counter, a 100-hour countdown timer, and a chronograph, making it stylish and sensible.
The Timex x Stranger Things capsule is available in three styles: Camper (40 mm), Timex T80 (34 mm), Timex Atlantis (40 mm), each retailing for $89. Key features include a stainless-steel bracelet or fabric strap, resin case and strap, indiglo backlight, customized alarm, and the Stranger Things logo engraved on the caseback.
Viewers may have already spotted Sheriff Hopper’s Timex Atlantis in previous seasons, which Timex rereleased in his honor. It looks just like a watch you’d expect a police officer of his era to wear, and the detail work in the show is befitting its slavish devotion to the 1980s—after all, Winona Ryder would want it that way.
If you are wondering when you’ll be able to see the rest of this final Stranger Things season, Netflix has said Volume 2 of season four will drop July 1. The show’s creators have said that season five will be the final one, and they have called season four “the beginning of the end,” according to media reports.
Top: Timex collaborated with Stranger Things to create a new line of watches that pay tribute to the fan-favorite Netflix show. Something creepy happens when the clock strikes 3…not sure what that’s all about (photos courtesy of Timex).@jckmagazine
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