Dali Diamond, an Antwerp-based diamond manufacturer, and jewelry designer Stephen Webster, have formed an agreement in which Webster will create a unique diamond jewelry collection that features Dali’s flagship branded diamond, the WebCut.
Webster—whose pieces have been worn by many celebrities, including Jennifer Lopez and Madonna—first teamed up with Dali when the company launched the WebCut in 2004 in a promotion that began with the London premiere of the Spiderman II movie. The Webster Diamond Collection, featuring the WebCut and other bigger diamonds, will consist of rings, bracelets, necklaces, and earrings—all in the higher price range and with the inimitable design that pushed Webster to the forefront of the international jewellery design scene.
For Webster, known for creating bold pieces, the partnership means a breakthrough into the category of the higher priced diamond jewelry.
“Since I’ve started, I have dreamt of working on a couture diamond collection,” Webster says. “In recent years, we have seen great interest from our clients for the strong design that we provide, and with a higher diamond content. The partnership with Dali Diamond allows us to comply with that market demand in a structured and confident way.”
For Dali, the cooperation is equally a significant.
“Over the last two years we have consistently positioned the WebCut as our flagship diamond, so we are very proud that its uniqueness has now been confirmed by an internationally renowned jewellery artist like Stephen Webster. We are excited to work in tandem with a craftsman like Stephen in Dali’s most important markets,” says Dali Diamond CEO Isi Morsel.
The collection will be launched in the United States., the United Kingdom and Russia, where there is a strong demand and an established Stephen Webster distribution base and clientele.