If you’re wondering what to wear to Luxury and JCK Las Vegas this summer, let’s clear that up right now. Joe’s Jeans has just released a denim capsule with New York City–based jewelry designer-retailer–Instagram sensation Stephanie Gottlieb. And its crystal embellishments are tailor-made for reentering the public sphere in a scintillating blaze of look-at-me glamour.
It’s the second time Gottlieb has collaborated with Joe’s, a well-known premium denim brand with a presence at fine department stores and specialty boutiques in the United States and throughout Europe, Asia, Canada, and Latin America.
“Our audiences definitely align, and the SG girl is excited to buy into other categories outside of jewelry,” Gottlieb tells JCK. “Our first collection was such a success last year that Joe’s asked me to partner again, and we were so excited to see a second collection come to life.”
The 2.0 collaboration features a revamped version of the original collection’s Charlie style—black denim with crystal hearts—and has expanded to include scattered rainbow designs and lots of drapey crystal fringe.
The all-important question, though: With all this sparkle, what jewelry does one pair the jeans with?
“The fringe is silver with white crystals, so to me it is just perfect for white gold jewelry,” says Gottlieb. “Honestly, the jeans are the showstopper, so the jewelry can be minimalistic and the outfit will still make a statement.”
Top: The Scout mid-rise slim tomboy crop jean, $398; Stephanie Gottlieb x Joe’s
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