Known for its innovative Italian design, Staurino Fratelli doesn’t plan to disappoint visitors to this week’s Baselworld fair (running April 25–May 2). The Valenza, Italy–based brand is bringing new over-the-top sea life styles and additions to its popular Magic Snake line of movable serpent motifs, which is ideal for 2013, the Year of the Snake. Staurino snake rings slink around fingers like reptiles do to prey, with a subtle motion that moves with the wearer.

“Our Magic Snake line is constantly evolving with new colors, new versions, and new price points,” says co-owner Stefano Staurino. “It is and has always been one of our core collections. Our sales in the U.S. are up by 20 percent.”

See the brand in Hall 2.2 Stand G82.

Ed. Note: Pricing for new Magic Snake styles was not available at press time; see some U.S. best sellers in the category below.

JCK