Chalk up support of the Jewelers for Children Rings of Strength Tour to the camaraderie of attendees at JCK Las Vegas or to all philanthropic souls in industry. Whatever the reason for the support, there’s no doubt that it’s mounting. To date, TAG Heuer, JCK Events, Rio Tinto Diamonds, Blue Nile, Brinks, the Harmon Group, Jewelry Creations, Coast Diamonds, Leo Schachter Diamonds, Malca-Amit, and Freeman have signed on to sponsor the bike-run event that takes place on Thursday, May 29. Participants can bike—with their own cycles or with a rented one—either a 50k route through Red Rock Canyon or a 15k route that snakes along local roads in clearly defined bike lanes. Runners and walkers, meanwhile, can work a 5k route at their own pace.

The event kicks off at 5:30 a.m. to avoid the heat of the day, and rest stops along the route will ensure that everyone stays hydrated and energized to help raise funds for children in need.

Sign up as an individual or a team at ringsofstrength.org, and create your own fund-raising page and URL that can be forwarded to encourage others’ support.

JCK