Spectore Corp., Deerfield Beach, Florida, and Stahl Design, Birkenfeld Germany, have formed a “far-reaching” strategic alliance that took effect Jan. 1.
Spectore—which designs, develops, and manufactures alternative metal products, with a specialization in titanium—will exclusively market and sell Stahl Design Products in North America, Central America, the Caribbean, and other selected geographic markets. In those areas, all products will be marketed under the brand name Edward Mirell (www.edwardmirell.com). The Edward Mirell brand signifies the best in alternative metals products and the addition of designer steel products is the natural extension to solidify Edward Mirell as the premier men’s jewelry brand.
“Our alliance with Stahl, one of the most respected names in quality jewelry design and precision manufacturing, will allow Spectore and Stahl to expand their unique product design offerings and will also allow continued operational and supply chain improvements as the two companies work on manufacturing synergies,” Brian M. Nohe, president and COO of Spectore Corp., said in a joint statement. “Under the brand name Edward Mirell our customers will now have the opportunity to offer additional men’s product while benefiting from Edward Mirell national advertising campaigns.”
Carsten Bissinger, general manager, Stahl Design added, “Stahl Design is excited to align with Spectore Corporation, one of the world’s most innovative design, manufacturing and jewelry marketers. We are pleased that the jointly developed product offerings will be consistent with and compliment the current Edward Mirell range. Our customers will benefit from an expanded product range and the exceptional warehousing, shipping and marketing skills for which Spectore is known.”
Stahl Design and Spectore Corp. will work to jointly develop expanded geographic and product line opportunities. Additional announcements will be made in the coming months. The partnership will also provide both Companies the opportunity to expand their substantial existing private label business.
Effective Jan. 1, all current customers of Stahl Design, USA will order product directly from Spectore Corp.; this includes all steel, silver, and other existing Stahl Design, USA product ranges.
Spectore Corp., founded in 1983, was the pioneer and remains the world leader in design, development and manufacture of alternative metal products. Founded over 20 years ago, Spectore brought titanium to the forefront of many consumer product categories, particularly jewelry and accessories. Today, Spectore holds many patents for new technology, alloys and applications in the field of titanium and other alternative metal manufacturing. On and annualized basis Spectore delivered over 100 million consumer advertising impressions in 2005 and expects this number to significantly increase in 2006.
Founded in 1946, family-owned Stahl Design is one of the leading jewelry manufacturers in Europe. Stahl Design develops and produces licensed products for leading fashion houses and international brands of high manufacturing quality and design creativity.