Twitter Testing Larger Product Displays
Twitter recently announced a new beta experiment for its Twitter Shopping feature called Twitter Shops.
With Twitter Shops, sellers can choose up to 50 products to showcase on their shop, a feature that gives people the chance to view products from the profiles of their favorite brands. The feature, which is free to use, is easily accessible by viewers by selecting the “View Shop” button above the merchant’s tweets.
Twitter Shops is currently being tested, and it will allow merchants a larger, more immersive space to showcase product. The current allotment, under what’s called Shop Spotlight, allows up to only five products to be showcased on their profiles.
Customers shopping any of these products may do so without ever leaving Twitter—an in-app browser allows them to shop the merchant’s website.
Twitter Shops is currently available to select merchants in the United States, and is viewable by people in the U.S. who use Twitter in English on iPhones.
To see what the new feature looks like, visit Twitter’s blog.
First Physical Meta Store Space Announced
Meta, the company that owns Facebook and Instagram, among other popular apps, announced its first physical retail space opening Monday on its campus in Burlingame, Calif.
In the Meta Store, visitors will be able to test all of Meta’s hardware products, with interactive demos and assistance from retail associates.
Products such as Meta Portal, on which customers can place video calls; Ray-Ban Stories, a pair of smart glasses; and Meta Quest 2, a first-of-its-kind immersive VR experience, are all set to be available in the store. There’s also an immersive demo area featuring a wall-to-wall curved LED screen that displays what visitors see when wearing Meta’s VR headset, giving passersby a peek at what’s in each demo.
“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development,” said the head of Meta Store, Martin Gilliard, in a statement. “What we learn here will help define our future retail strategy.”
For more information, visit Facebook’s blog.
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