Today’s consumers are smart, savvy, and as adept at spotting value as any seasoned buyer. As a jewelry retailer, the pressure is on to give customers the bargains they seek. At JCK Las Vegas, June 3–6 at Mandalay Bay, closeout diamond and jewelry company SimplexDiam will be in two locations giving buyers the best deals for the product categories they need: At booths 40147 and 40155 in the Diamond Plaza, SimplexDiam will have an incredible mix of inventory basics for every day, including reorderable bracelets, bridal rings, hoops, recycled loose diamonds, tricolor bands, and fancy colored diamonds at outstanding prices. There will be plenty of 1 ct. bridal and fashion pieces from $599 to $699, as well as 1.5 ct. bracelets starting at $799. Darren Fries from the company’s consulting division will be on hand to provide advice on implementing and marketing retail sales, as well as to offer his guidance on the inventory mix a jeweler should have in stock to maximize sales. The consultation and analysis is no obligation and free of charge.
At the new JIS Exchange show at the Tropicana, also running June 3–6, SimplexDiam (booth 1272) will have live product that can be purchased directly at the show. There will be a broad selection of exceptional colored stone pieces, all at price points below $170 wholesale, as well as a number of fashionable pieces below $700. Also look for simple, modern quads (1 ct. starts at $349) and clean, updated fashion rings (0.5 ct. starts at $169). Click here for more information and an early look at SimplexDiam inventory. —Kristin Young
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