The iconic “Utz Girl and Mr. Boh” image is being replaced with a digital billboard
Smyth Jewelers, the fine jewelry retail chain based in Baltimore suburb of Timonium, is searching for a new home for a billboard it erected in 2007 that’s since become a hallmark of the region, the Baltimore Sun reports.
The billboard, located off I-83 North, shows Natty Boh—mascot of National Bohemian beer, which was first brewed by the National Brewing Company in Baltimore—bending down on one knee, proposing to the adorable Miss Utz—mascot of the Utz potato chip empire, which is based in Pennsylvania but houses its distribution center in Waldorf, Md. The cute tagline reads, “Where Baltimore gets engaged.”
Smyth Jeweler’s iconic billboard will be relocated by the end of the month. (Image courtesy of ABCnews.com)
The sign was conceptualized by local marketing agency MGH. Smyth Jewelers did not return a request for comment, but the Baltimore Sun reports that the jeweler will be switching to a video billboard in May.
“Natty Boh and the little Utz girl are Baltimore’s version of the royal couple, which is why it’s imperative that their next home pay homage to the sense of pride they instill in our city,” Tom Smyth, president of Smyth, told the newspaper. “While we wholeheartedly support digital billboards, Natty and Miss Utz are a traditional couple looking for a more permanent home that isn’t quite so flashy.”
Smyth added that he ideally wants to see the lovebirds painted on a building, where they can forever flaunt their adorable amour.