At JCK LUXURY, Jackie Cohen of Timeless Designs unveiled an addition to her My Story jewelry collection that featured more metal and fewer stones. Enter the slender dog tag that is ordered blank and later customized by shoppers with the latitude-longitude coordinates of their child’s birth place, birthdays, names, anniversaries, or even class year, all of which can have a birthstone addition should the client desire one.
Cohen says that upwards of 50 percent of orders included the tag, which retails for $1,110 in 14k gold with the chain. Birthstone accents are 0.06 ct. with 0.01 ct. diamonds, and dates or message can be laser inscribed or engraved in store or sent back to Timeless Designs to be made.
Slender dog tag necklace in 14k gold with 0.06 ct. gemstone and 0.01 ct. diamond, $1,110
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