The Skagen Hagen Connected is a notifier and activity tracker in one

Skagen has been a staple watch collection for department stores such as Macy’s and Nordstrom for decades. Now the Danish design brand is adding a cache of smartwatches to its array of streamlined, minimalist-inspired styles.

The brand recently unveiled its first-ever connected watch, the Skagen Hagen Connected (pictured). And it’s not only a low-key looker—it’s a sporty multitasker. 

The watch is an activity tracker, counting steps with a progress dial built into the display and a notifier that vibrates to alert users of incoming texts and emails. As is standard these days with notifers, users can customize who they want to receive notifcations from by programming contacts into a companion smartphone app, available for both iOS and Android phones. 

The Hagen’s Link technology also lets you take photos, flip through your music and track fitness goals, all by manipulating a button located on the side of the bezel.

Of course it also tells time, analog-style, and gives users the ability to set up alarms and a dual-time option.

The Hagen will come in four styles, all boxed with a leather strap and steel and silicone bands. It’s powered by a standard coin cell battery, so there’s no annoying charging.

The watch will be released in September, priced at $195. A Skagen activity tracker, priced at $95, will follow in October.

Skagen is owned by the Fossil Group, which has become an industry leader in wearable manufacturing and also happens to make some of the best-looking connected devices on the market. 

The dual Skagen releases get Fossil ever closer to its stated goal of launching more than 100 connected devices in 2016.

Emili Vesilind

JCK Senior Editor