The Southern Jewelry Travelers Association will launch a certified jeweler’s program during the Atlanta Jewelry Showw, Feb. 24-27 at the Cobb Galleria Center, Atlanta.  Designed to enhance the skills, knowledge and professionalism of retail jewelers, the SJTA Certified Jeweler initiative recognizes dedicated retailers interested in developing their businesses by participating in the educational and professional development programs the Atlanta Jewelry Show offers.

“The Atlanta Jewelry Show has one essential goal – to help our retail attendees achieve greater profitability and success,” said Carol Young, executive director, SJTA. “Our vision for the new SJTA Certified Jeweler program is centered on educating the individual while acknowledging the support of the retail jewelry establishment in which they are employed.”

SJTA Certified Jeweler status is initially established by attending two Atlanta Jewelry Shows per year and at least two seminars during each show, for a total of four seminars per year. Upon completion of the SJTA Certified Jeweler requirements, each individual will receive a certificate acknowledging their achievements and a store window decal recognizing their store as an active participant in the SJTA Certified Jeweler program.

To maintain certification status, a retailer must then attend one show per year and a minimum of two seminars per year.

“The SJTA Certified Jeweler store window decal also helps communicate the retailer’s commitment to ongoing education and to providing outstanding product and quality service to their customers,” Young said.

Retailers in the program will be highlighted in each of the Atlanta Jewelry Show’s buyer’s guides and on the official Atlanta Jewelry Show website.

Complete details about the new program will be available on-site at the Atlanta Jewelry Show.

JCK