Single Mom Wins Diamond Ring in Borsheims’ Promotion

Shelly Lesley, a single mom of two young kids based in Bellevue, Neb., picked up the phone the day after Christmas to find out she had won a 14k white gold round diamond halo ring valued at $5,475 from fine jewelry chain Borsheims.

And she didn’t even have to enter to win! Lesley was awarded the ring as part of Borsheims’ Big Ring promotion. The annual promotion automatically enters the names of every person who rings bells for the Salvation Army’s Red Kettle campaign in a drawing for a diamond ring.

Lesley rang the bell at a local grocery store a few weeks before Christmas, with her 9-year-old daughter and 6-year-old son in tow. The local mom took a shift to “keep the kids humble,” she told the retailer.

She was gifted the ring at a recent ceremony at Borsheims, “in front of her children and a cheering crowd,” according to a company statement.

Borsheims president and CEO, Karen Goracke, said in the same statement, “We are so happy to support the Salvation Army, and love to see the impact the Borsheims Big Ring contest has on filling bell-ringing shifts.”

Top: Borsheims’ Big Ring winner in Nebraska, Shelly Lesley (right) and her children with company president and CEO Karen Goracke (photo courtesy of Borsheims)

JCK Magazine Editor