Silpada Debuts E-commerce Site

The new site comes just a month after the brand’s acquisition by Richline Group

Silpada, the sterling silver jewelry brand that got its start in home sales, has debuted a new e-commerce site.

The brand was acquired by Richline Group in October.

“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division, in a statement. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fan base and its beloved sterling silver designs. These fresh styles, as well as a new digital presence for Silpada, are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

The new website features 40 new designs, plus hundreds of customer favorites at reduced prices.

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Richline Group chief marketing officer Mark Hanna. “Their insights have been invaluable as we work toward a new and inclusive direction for Silpada. We believe the new is the right first step forward.”

(Photo courtesy of Silpada)


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