Signet, which is ramping up its direct sourcing of rough from miners such as De Beers and Rio Tinto, wants to open a polished diamond selling office in New York City.
“Signet has traditionally sold its diamond excesses and goods that do not meet our qualities from our Akron [Ohio] office,” says spokesperson David Bouffard. “Because the heart of the U.S. diamond market is also located in New York, we believe an office in the city should greatly facilitate that process. We are therefore exploring options for opening [an] office in the city later this year from which to sell these excess goods.”
This will be distinct from the jewelry design center it opened in New York City in 2014, which generates new products and ideas for the company, Bouffard says.