Latest Signet Reshuffle Brings Kay and Zales Together

In its latest reorganization, Signet Jewelers has reshuffled its executive ranks and, for the first time, made longtime mall jewelry competitors Zales and Kay part of the same team.

Jamie L. Singleton (pictured), who until recently served as executive vice president of Zales and Canadian chain Peoples, will now also oversee Kay Jewelers, Signet’s largest chain. Her new title—president of Kay, Zales, and Peoples—also includes oversight of Signet’s shrinking fleet of legacy stores: Gordon’s, Canadian chain Mappins, and its regional U.S. nameplates.

According to an internal announcement, the new structure “updates” Signet’s reorganization from last year, which aimed to give each banner a “single point of accountability.” Now the three North American mall jewelry banners—Kay, Zales, and Peoples—will be overseen by a “mall leadership team,” though key executive functions will remain separate.

“While continuing to differentiate our banners remains paramount, bringing the two highest volume mall jewelers together creates a single strategic force, which, when working in tandem, will each better target specific customer journeys, create product trends, and better utilize our scale,” said the announcement.

A seven-year Signet veteran, Singleton is well regarded in the trade. Over the holiday, comps at the two nameplates she oversees—Zales and Peoples—rose, even as they fell at other divisions. Previously, she served as senior vice president and general manager of Piercing Pagoda, which has been posting positive comps for the last few years.

Singleton will continue to be based in Signet’s Dallas office, says spokesperson David Bouffard.

In addition, Kecia Caffie has been promoted to senior vice president of Piercing Pagoda. Her previous title was divisional vice president for Piercing Pagoda.

Kecia Caffie
Kecia Caffie has been appointed senior vice president of Piercing Pagoda.

Since September, William R. Brace has served as executive general manager for Jared, as well as chief marketing officer and executive vice president for Signet. He replaced chief marketing officer Mark Censoprano, who left the company last summer.

Bill Luth, the 30-year Signet veteran who had been serving as executive vice president of Kay, has been named executive vice president of global store operations and will oversee operations at Signet stores worldwide. He takes over the role from Katy Jones, who is returning to Minnesota but will continue to work for the company as vice president, regional operations.

Luth, Caffie, and Singleton all report to Signet president and chief customer officer Seb Hobbs, as does Emma Hayward, head of the U.K. division.

The company also announced the appointment of Joan M. Hilson as chief financial officer, beginning April 4, the day after Signet reports its fourth-quarter financial results. She replaces Michele Santana, who has served as CFO since 2014 and announced her intention to step down last year.

Until this month, Hilson was executive vice president and chief financial officer of David’s Bridal. The new role represents something of a homecoming, as Hilson served as a controller to the vice president of finance for Signet from 1985 to 1992, according to her LinkedIn profile. She will report to CEO Gina Drosos.

Joan Hilson
Joan Hilson will become Signet’s new chief financial officer.

 

(Images courtesy of Signet Jewelers)

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JCK News Director