Shopping Via Social Media Is Easier Than Ever

Particularly during the holiday rush, while you’re visiting your local lineup of boutiques (and especially the mall!), it’s not hard to let the shopaholic in you take full control. But then the internet came along, and shopping became even easier—though not for bank accounts—with just a few clicks of the mouse. And in this decade, it got even easier with the introduction of things like Apple Pay, which literally lets you make a purchase with a scan of your face.

Via: @shop

It used to be that you’d click through an email to buy something you liked, or you’d go off and visit a store’s website on your own in search of whatever it was you desired. Leave it to social media not only to reveal things you never knew you needed (or wanted, in some cases), but also for making it quick and easy to purchase, too. This year, Instagram introduced Checkout, a new shopping feature that allows its users to make in-app purchases from select retailers. Then the platform upped the ante with its dedicated @shop account, sharing products from both up-and-coming and established brands available for direct purchase with a simple swipe. It’s been fantastic for introducing small businesses and new designers (not just in jewelry), but again, not for the easily swayed who trying to abstain from spending (are you sensing a theme here?).

Via: @shop

Where e-commerce is concerned, these have been incredibly exciting developments that offer new ways to get customers to part with their dollars, and it’s also been beneficial for those vendors who are seeing exposure to new shoppers. While I lament the ease with which I am able to make purchases without thinking much about them, I do hope to see these capabilities continue to grow so that jewelry retailers and creators can share their products with the world. It’s the most wonderful thing to see jewelry bring people joy, particularly when that jewelry is made by someone you just happen to know.

Via: @shop

For now, I’m doing my best to keep my shopping finger from tapping purchase too many times—but a visit to Instagram doesn’t make things easy. And if how quickly social media shopping has grown in the last year alone is any indication, there’s more ease of access to come. Which begs the question, what’s next?

Top: Some of the treasures from Still House in New York City (image via: @shop)

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