Sheryl Lowe—yes, wife to Hollywood heartthrob Rob Lowe and fine jeweler for the last 12 years—has decided to wade into the tricky waters of men’s jewelry with her new line, Mr. Lowe. Sold at Neiman Marcus and Bergdorf Goodman, her collection uses Hollywood fans such as Maria Shriver, Gwen Stefani, Gwyneth Paltrow, Cameron Diaz, and Oprah Winfrey as muses. She has also turned to the men in her life for inspiration—her husband and the couple’s two sons, Matthew and John.
“Rob and the boys are my creative partners, maybe a bit of frustrated designers,” says Lowe, who’s signature style is stackable layers. “My inspiration was born out of Rob’s love of my edgier pieces. I created Mr. Lowe for different types of men—the cool corporate guy, the adventure seeker, the intellectual, the artist, and the athlete. I have a little of all of them in my house. ”
Lowe says she loves the balance of mixing metals and gemstones with natural wood, earthy African designs and shell beads. Rob likes to wear the Ganesh necklace. (Ganesh is the Hindu god of wisdom and success who removes obstacles in your path.) Rob also wears stacks of bracelets with other favorites including a ring with an embedded triangle representing the past, present and future. “My stacks of Mr. Lowe bracelets…are my uniform,” he says. “I wear them every day!” John wears the Maltese cross, and Matthew loves the chain bracelets.
Lowe adds she’s not concerned about whether men aren’t traditionally as interested in jewelry as women. “Most of the men I know like a little classical edge and want a cool piece of Mr. Lowe to go with their watch or ring,” she explains. “Not to define them but to enhance their own creative expression.”
Mr. Lowe debuted mid-December at Neiman Marcus with bracelets, wrist cuffs, rings, and neck chains. The line incorporates cultural and spiritual influences and symbols in materials such as sterling silver, hematite, pyrite, pavé diamonds, onyx, quartz, and other beads, stones, and crystals. Other pieces are made in vinyl, sandalwood, and black coral. Prices range from $150 to $1,950 at retail.
“The new Mr. Lowe collection offers a great assortment of metals, colorful stones, and meaningful symbols in bracelets and necklaces,” said Bruce Pask, men’s fashion director of Neiman Marcus and Bergdorf Goodman, in a statement. “These are a perfect means for self-expression and a great way to share your personal style.”
Top: Mr. Lowe hematite and diamond bracelet, $600
Note: Kristin Young is writing the Off the Chain blog while Victoria Gomelsky is on maternity leave.