The use of memes in social media has become a constant in our daily lives—I’d even go so far as to say it’s something we use to communicate (quite often, I see them in more than one of my group text messages).
The dictionary definition of a meme is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation; a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by internet users.”
A meme can help you to say what’s on your mind, serve as a window into your sense of humor, and it can reach your followers in a way that relates to them. Many Instagram accounts have garnered millions of followers just by resharing memes alone—no original content required. And we follow them because, well, memes can be pretty funny, and it’s a nice reprieve from some of the less-humorous things going on today.
We love memes because they’re so easily shareable. And now that you can share others’ Instagram posts via your Stories, it’s not uncommon to catch a meme or two when surfing through those (I personally share ones that I relate to, all the time).
When done correctly, using memes to reach your customer base is pretty brilliant. It departs from the traditional marketing, and, let’s be honest—don’t you scroll right past ads when you see them? But by use of meme, you’re getting your customers to interact with you—even an “lol” in reply constitutes engagement. You’re also connecting with them in a way that’s more human than just posting about a sale or new product (though definitely do that when applicable, too). You can create your own, source popular ones online, or even just share one from a follower that you thought was funny.
These are some of my favorites shared by others in the jewelry industry. Be sure to click through to see the engagement and reaction of other followers—nothing gets people talking like a good meme!
(Top image via: @flourish_thrive)