The Swiss watch brand Icelink said it has signed an exclusive deal with Santa Claus.

“Starting this year Santa Claus will fly back and forth across the skies of all the continents with the 6Timezone Santa Snow watch on his wrist,” the company said in a statement. “Thanks to its six time zones he will be able to organize his rounds efficiently and be sure of never being late.”

Andy Sogoyan, who founded and created of the brand in Los Angeles before moving its headquarters to Geneva, Switzerland, said that he was especially proud of having succeeded in convincing this living myth.

“Entrusting the task of transporting our image to the man who brings such happiness to people all over the world in less than 24 hours was a decision that just seemed to come naturally,” he said. “Besides, he often comes to California after making his rounds to rest in the sun and go surfing. We met last year in Venice Beach.”

For the occasion, Sogoyan created the 6Timezone Santa Snow, replacing the diamonds, so characteristic of the brand, with rubies.

“It is natural that the first series of the 6Timezone Santa is part of the Snow collection,” IceLink said. “Who better than Santa Claus to parade around the world with this Icefuel function and its dozens of diamonds which, like a light snow shower, announces the coming of the holidays?”

JCK