San Francisco Jewelry Store No.3 Debuts a Stylish New Shop

Beloved fine and fashion jewelry boutique No.3 has moved into chic new digs in its native San Francisco. 

Founder and owner Jenny Chung Seeger has relocated her business to a 450-square-foot space at 2354 Polk St., in the city’s affluent Russian Hill neighborhood. To create a modern-feeling space inside the circa-1910 building, the retailer tapped interior design firm Geremia. The firm’s final design is light, bright, and flecked with ’80s aesthetics—a perfect, no-fuss showcase for the shop’s tightly edited inventory of fine, demi-fine, and costume jewelry, from brands including Anna Sheffield, Bliss Lau, Vale, Jennie Kwon, Marrow Fine, Meadowlark, and Wwake.

No.3 also boasts a selection of estate and vintage jewelry, and this fall will introduce a customizable, in-house capsule collection of alternative engagement rings and nontraditional bridal styles.

“No.3 is a literal jewel box, and we wanted to make all the surfaces feel special and important—but not overly precious,” said designer Lauren Geremia in a prepared statement. “First and foremost, we wanted to create a gorgeous showcase for the merchandise, while echoing the brand’s casual elegance and eclectic modern vibe.”

The historic structure “has good bones” added Geremia, who made the most of its original attributes, including exposed columns, an Edwardian-era mantle, and raw concrete floors.

No 3 jewelry exterior
Exterior of the new No.3 store in San Francisco (photo by Anna-Alexia Basile, courtesy of Geremia)
No 3 store jewelry
Inside the new No.3 (photo by Aaron Leitz, courtesy of Geremia)

The designer added curved walls (one of which bears a hand-painted ribbon) and floating shelves, which give the space a contemporary vibe. Product is displayed in several areas, but most notably on a hulking rough-cut 2,000-pound granite rock, which “provides a substantial surface for clients to view rings and gemstones, and serves as a visual pun for the store’s wares,” said Geremia.

There’s also a gorgeous new centerpiece jewelry case, crafted by woodworker Nobuto Suga from Italian glass brick and topped with bleached mahogany drawers.

“Our philosophy is that jewelry shopping should be fun, relaxed, unpretentious, and educational,” said Seeger in the same statement. “We wanted to create an environment that feels fresh and encourages discovery and interaction.”

The new space mirrors the casual-luxe vibe of No.3’s  inventory: “Our selection reflects our clients’ passion for artisanship and beauty,” added Seeger. “We look for wearable pieces that are at once modern and classic.”

No 3 shop jewelry case
A fancy new custom-built case (photo by Aaron Leitz, courtesy of Geremia)

Top: The new No.3 store (photo by Aaron Leitz, courtesy of Geremia) 

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