Samuels Diamonds introduced a new e-commerce website Feb.
18.

Among the features on the fine jewelry retailer’s new website: a
downloadable ring sizer widget; a flip-able, click-to-buy feature on the
online catalog; and educational aspects on the Vow to Wow diamond-buying
program.

A product knowledge base is included to answer any questions
customers may have before purchase.

“We decided to revamp our entire website so that our
customers have the best shopping experience possible,” company spokesperson Dave Dell’Aglio said in a statement. “We want our e-commerce store to have the
informative personal touch that our customers currently receive in all of our
brick-and-mortar stores.”

The website launch coincides with a new social media
initiative. 

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