Salon Privé Haute Joaillerie Dubai, the exclusive fine jewelry event to be held from Oct. 18-21, at the Madinat Jumeirah, introduced a recognition and rewards program with Jumeirah Hotels & Resorts.

Sirius Gold members (part of the Sirius, Jumeirah’s Recognition and Rewards Program) will be able to use their Sirius Points to purchase luxury products at Salon Privé on the private shopping days reserved for VIP affluents in the region.

“This is an elite show first,” said Nancy Robey, founder of Salon Privé Dubai. Salon Privé is the only trade show, or for that matter consumer event, in the world where loyalty program points can be redeemed for dollars to purchase jewelry.”

Local frequent travelers who are members of the Sirius Program have collected Sirius points when visiting Jumeirah Hotels & Resorts around the world, according to Lisa Brightwell, Director of Strategic Partnerships, Jumeirah Group.

“For the first time ever, an exclusive group of Sirius members will have the unparalleled shopping experience of converting their Sirius Points into instant Salon Privé dollars,” Brightwell said. “A Sirius Concierge will be onsite to facilitate the transaction between our customers and the show exhibitors.”

“This is a unique benefit not only for these high-net worth individuals, whom we will invite, but also for our elite jewelry and luxury timepiece exhibitors,” Robey said. “One purchase could more than pay for the cost of participating in the Salon Privé Dubai.”

Salon Privé is a joint venture between the Nancy Robey Partnership, Inc., New York, and Turret Middle East, based in Abu Dhabi and a foundation partner of the Abu Dhabi National Exhibition Company.

JCK