Scott Saunders, executive vice president for Plevé Diamonds, could barely contain his excitement when he started emailing me and JCK Events’ Yancy Weinrich and Desiree Hanson earlier this month about an upcoming trunk show in Manhattan.
“We are very excited to have Plevé showcased on the WOW wall at Saks Fifth Avenue, Nov. 19–25,” Scott wrote. “Please come by and see it. We will also have an increased showcase presentation for that week in the fine jewelry department.”
(Saunders describes the Wow wall as a 10-foot-tall, 7-foot-wide display on the first floor of Saks; he says it’s normally outfitted with pieces by super high-profile brands like Hermès and Bulgari.)
The Plevé line is just a year and a half old (check out this blog we ran shortly after its debut), and is the brainchild of New York City–area jeweler Ron Rizzo, who approached Pluczenik about two years ago to help market it. Today, the line is in 35 doors with 16 firms in the United States.
Last night, I chatted with Saunders again by text, and he told me about yet another trunk show, held last week at Radcliffe Jewelers with stores in Pikesville and Towson, Md.
“We sold six pieces!” he gushed.
Blue Burst Medallion necklace in 18k white gold with 5.25 cts. t.w. blue sapphires and 4.45 cts. t.w. diamonds, $16,600
Border necklace in 18k yellow gold with 5.8 cts. t.w. colorless diamonds and 4 cts. t.w. cognac diamonds, $27,500
Pink Ombre Flame necklace in 18k rose gold with 9.25 cts. t.w. natural-color pink and colorless diamonds, $30,000
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