Royal Asscher will open the brand’s largest retail store yet in Tokyo next month.
This is the brand’s fourth retail location, following brick-and-mortar stores in Beijing and Tianjin, China, as well as another location in Tokyo.
The two-floor retailer is set to open in late November. It will include a new jewelry collection as well as a museum-style “experience zone,” featuring some of the diamond company’s artifacts, like the original tools used to cut the Cullinan diamond.
