Royal Asscher will premiere its new global advertising campaign at JCK Las Vegas this month.
The campaign, which was shot by photographer Anthony Friend, introduces South African model Nicola Breytenbach as the face the brand. Breytenbach is on the board of the Diamond Empowerment Fund and was the organization’s first Angel Ambassador.
“At Royal Asscher we believe that Nicola reflects the perfect image of our clientele: the new modern princess,” said president Lita Asscher. “Working closely together for the Diamond Empowerment Fund, I have long admired her energy and passion for philanthropy.”
The campaign also features a video component, which will be available online.