Rosy Sapphire Floral Ring Additions to Parade’s In Color Jewelry Collection



Garden blooms eventually, wilt but Parade Design’s new floral rings have forever-fresh appeal

A rosy bouquet of new rings were on display at the design house’s booth at JCK LUXURY last week, all styles in shades of pink, purple, and yellow with sculptural-looking effects to plant flower-bed imagery in viewer’s minds.

Parade Design’s In Color collection features better-quality gemstones in a lush garden of colors executed in organic silhouettes that can’t be made on CAD/CAM. “Every petal is formed to the sapphires and is handmade,” explains William Pung vice president of marketing and head of the company’s design team, adding that each of the five he unveiled last week sold.

Pung is already working on more versions that will be ready by fall, noting that the final styles aren’t always easy to make. “Sometimes we have to make a piece four to five times to get the right combination,” he says. “I go through hundreds of parcels and can use only five percent of the shapes because I don’t want flat-looking stones like slices, I want to have more dimension.”

Retailers requested more pastel colors from Pung, a request he is happy to accommodate provided the final combinations get a thumbs-up from his design team. Entry retail prices for rings start at $1,000 in 18k gold.

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Ring in 18k rose gold with 2.61 cts. t.w. pink sapphires and 0.21 ct. t.w. diamonds, $2,575

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Band in 18k white and rose gold with 2.38 cts. t.w. pink sapphires and 0.64 ct. t.w. diamonds, $3,900  

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Band in 18k rose gold with 11.15 cts. t.w. tumbled sapphires and 0.14 ct. t.w. diamonds, $6,375

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