Rosetta, the largest independent digital and direct
interactive agency in the United States, announced Nov. 4 that it has been designated
by Helzberg Diamonds as its interactive Agency of Record. Rosetta has been providing interactive
marketing services to Helzberg since 2007.

As Helzberg’s interactive AOR, Rosetta will provide a broad
range of services, including digital marketing strategy, user experience/conversion
enhancement, paid search engine marketing, search engine optimization, display
advertising, social media, and advanced analytics.

“We look forward to a bright future together as we continue
to enhance their connections with current customers and expand their reach into
additional consumer segments through interactive channels,” said Rosetta partner
Paul Elliott in a statement.

“Rosetta has a unique mix of strategic marketing
insight and the ability to deliver results through focused execution,”
said Beryl Raff, CEO of Helzberg Diamonds in a statement. “Whether helping
us to develop our retail e-commerce strategy or managing our interactive
marketing, their hard work, expertise and commitment to our business is highly
evident.”

JCK