Rosen Media acquires Crafts Business magazine

Rosen Media, a division of The Rosen Group, has purchased Crafts Business magazine from founding publisher Larry Hornung. Hornung will step down as publisher after the upcoming May/June issue, which mails to subscribers in mid-spring.

Wendy Rosen, president and founder of The Rosen Group, praised Hornung for his work in creating a business magazine specifically for artists.

“Larry has built a strong foundation, and we will expand on it, continuing to provide readers with successful arts business role models in the magazine’s feature pages while staying true to its editorial mission,” Rosen said in a statement. “Our goal is to develop an editorial advisory board that will guide the magazine’s development and growth.”

Crafts Business magazine’s primary audience is professional craft artists. Each issue offers the magazine’s 12,000 readers articles about efficient studio management, product photography, insurance, advertising and marketing, show previews and reviews, and artist and retailer profiles.

First published in July 2004, the magazine is available by subscription and is distributed nationally at major retail and wholesale craft shows, including the Smithsonian Craft Show, the Philadelphia Museum of Art Craft Show, Paradise City Arts Festivals, and the Philadelphia Buyers Market of American Craft, which is produced by The Rosen Group.

Rosen Media publishes NICHE magazine, the exclusive trade publication for craft retailers, and AmericanStyle magazine, the nation’s premier arts lifestyle magazine for enthusiasts, collectors and travelers.

Wendy Rosen added that a possible name change will be announced within the coming weeks. She stressed that once the transformation is complete, the new magazine will offer readers insider business knowledge from the most successful artists in the community.

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