Jewelry Brands dba has named Lyle M. Rose as president of the Beverly Hills, Calif.-based firm to oversee and expand special projects for the Company.
“Lyle Rose brings a wealth of experience and strength to our organization,” said Avi Abrams, spokesperson of Jewelry Brands. “Lyle’s executive training, corporate knowledge, public company familiarity and experience running a $100 Million De Beers diamond sight holder jewelry operation makes him an excellent asset to our company and our clientele.”
Jewelry Brands is a consulting firm specializing in marketing, e-commerce solutions, and licensing opportunities for emerging and established jewelry brands, diamond brands, designers and manufactures.
“Diamond and Jewelry companies today are suddenly facing great challenges,” Rose said. “A growing number are now seeking the strategic advice of experienced professionals to keep their competitive edge and help them navigate through the challenging environment. This is an opportune time to actually gain market share and increase revenues through PR, Internet, catalog and international efforts that reach a much wider audience.”