Croatian tennis sensation Borna Coric has been named Hublot’s newest brand ambassador.
Coric was the winner of the 2014 Association of Tennis Professionals (ATP) Star of Tomorrow Award and is the youngest player to finish the ATP World Tour in the top 100.
“As the youngest player in the men’s top 100, but with such impressive results, Borna unquestionably represents the next generation of tennis,” said Hublot CEO Ricardo Guadalupe. “On behalf of all of us at Hublot, I congratulate Borna for his performance in Miami and wish him the best of luck for the rest of the season.”
“It’s amazing to build a relationship with such a well-respected, first-class, and cutting-edge brand at such a young age,” said Coric. “I would like to thank Hublot for this exciting opportunity and their belief in me.”
The brand has relationships with a number of sports greats, including soccer great Pelé, soccer player and manager José Mourinho, Olympic sprinter Usain Bolt, NBA’s Dwyane Wade and Kobe Bryant, Olympic skiier Maria Hoefl-Riesch, and cricket player Michael Clarke.