Ring Concierge Receives Investment to Fund Expansion

By Rob Bates | May 20, 2025

Webster Capital, a private equity firm that funds direct-to-consumer businesses, has invested in Ring Concierge, the New York City–based seller of fine jewelry for the self-purchase market.

Terms were not disclosed. The funding represents 12-year-old Ring Concierge’s first external investment, Webster Capital chief of staff Mary Sullivan tells JCK.

“We want to help them expand and scale their innovation and really be a true partner to them,” she says. “They’re starting to explore collaborations and partnerships, and we are there to help support that.”

Sullivan says Webster was attracted to Ring Concierge because “its core values align with ours. It’s a female-led business which has come in and disrupted a typically male-dominated industry.

“Its customer service is so strong,” she adds. “It’s not like shopping at the Diamond District, but it’s like shopping with a friend, and that has really driven their relationships with their customers and turned them into repeat buyers.”

Webster “typically looks at companies that are late-stage D2C [direct-to-consumer] and are potentially looking to dip their toe into brick-and-mortar,” says Sullivan.

Ring Concierge started online and currently has five physical locations, including two in New York City. Its stores in Los Angeles, Houston, and Boca Raton, Fla., all opened in 2024. Founder and CEO Nicole Wegman told WWD she’s eyeing Chicago, Boston, and Washington, D.C., as possible future locales.

Sullivan says Webster believes that taking a digital-native company into the physical realm “lets the brand provide a more personalized experience. It’s a great way to expand into a new market, or expand sales in a market where they’re already strong.”

Wegman, a former Macy’s buyer, founded Ring Concierge in 2013 after a dispiriting experience shopping for her engagement ring. The brand originally specialized in bespoke bridal, but within three years it introduced fine jewelry for self-purchase. That now accounts for about 70% of its revenue, Wegman told WWD.

While Ring Concierge has a reputation as a millennial-focused brand—and its founder is a millennial—Sullivan says it’s also attracting younger shoppers.

“It’s a bit of a higher price point, so its buyers are millennial women who have established jobs,” she says. “But now they’re also starting to get that Gen Z buyer who has had a career for a few years and is looking for higher-end stuff.”

(Photo courtesy of Webster Capital)