The Richline Group will be manufacturing jewelry under the American Greetings brand, part of a new licensing agreement with the greeting card producer.
The company’s Richline Brands division will make and distribute jewelry featuring the artwork and sentiments from American Greetings’ cards.
“Our customers and end consumers alike have made it clear that licensed jewelry will play a central role in our future product assortments,” said Richline Group CEO Dennis Ulrich in a statement.
The company recently appointed Cindy Cohen Witting as vice president of licensing, and currently has license agreements with Marie Claire and the NFL.
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