The Richline Group has created a new website to highlight fashion and style in the wearables industry.
The site, Wearable Style News, will feature original and syndicated content. The site launched with interviews from Uri Keren, CEO and cofounder of Hermes Innovation; Scott Amyx of Amyx+McKinsey; and Amanda Parkes, chief of technology and research for Manufacture NY.
“We believe the industry needed a new voice,” said Mark Hanna, chief marketing officer of the Richline Group. “Too much of the conversation is about the inventive technology and not enough time is spent on the design and style of these new products. Today’s elegant women will not be caught dead putting on a clunky wearable, so we’re hoping this blog will guide the industry to rethink its function-first approach.”