Fresh from snapping up a number of important jewelry companies, Richline is now expanding into the licensing game by creating a line of Marie Claire jewelry, tied in with the noted women’s magazine.
“We have been in the licensing business for a long time, through [division] Michael Anthony, but this will be a branded national license,” says Richline spokesman Mark Hanna.
He adds that his company ”plans to become very aggressive in the licensing world” and has a few more licensing deals it will announce “in coming weeks.”
While Marie Claire has licensed its name overseas, this is, to Hanna’s knowledge, the first time it has licensed its name for a fashion product domestically.
The brand will be produced by Richline’s main division in New York City and likely be sold at national accounts, Hanna says, adding that the relationship between the product and magazine is “arms-length.”
“They could give us publicity, if our product is appropriate,” he says. “But there are no guarantees. That is not what this is about.”
The Marie Claire license was acquired from Private Collection & Co.