Richard Lennox Resigns US Diamond Marketing Post

Richard Lennox, the longtime U.S. Director-in-Charge of the De Beers account at JWT, has resigned from his position, JWT North America, announced today.

For the past 10 years, Lennox led the JWT marketing team responsible for De Beers’ U.S. advertising campaign. Under his leadership, JWT created and implemented all major integrated marketing initiatives including the Millennium campaign, Three Stone Jewelry, Right Hand Ring and Journey Diamond Jewelry. Their efforts are credited with significant year-on-year growth for the category.

“Richard has been a beloved member of the JWT family for over 10 years. His passion, creativity, and exacting standards have not only benefitted De Beers, but enriched and contributed fundamentally to the culture at JWT,” said Rosemarie Ryan, president, JWT North America, in a statement. “While we are very sad both personally and professionally to say goodbye to Richard, we are thankful that his legacy includes the creation of a stellar management group who will continue to innovate and drive growth for De Beers.”

Lennox commented in a statement: “My work on the De Beers account has been some of the most satisfying of my career and which has allowed me to really learn about the diamond jewelry industry.”

“Richard has made an unbelievable contribution to the whole industry,” said Stephen Lussier of De Beers Group in London said in a statement. “Through JWT, he has created powerful ideas that have excited consumers and driven growth in the trade.”

Following the departure of Lennox, the existing management on the De Beers business at JWT, including Lisa Cochin, Emmy Kondo, Sally Morrison and Colby Shergalis, will supervise the account. They will be immediately focused on the critical Holiday 2009 marketing campaign, which the group has initiated and developed with Lennox over the past several months.

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