Richard Lennox, who resigned yesterday as head of the De Beers account at JWT, is moving to Zale where he will become its chief marketing officer.

“Richard’s in-depth knowledge of the diamond industry and his broad experience in marketing and business development make him a great addition to our team,” said Neal Goldberg, Zale CEO. “Richard has an impressive 10-year track record of diamond product innovation through setting industry trends such as Three-Stone Jewelry, The Right Hand Ring and Journey. Richard will play a pivotal role in evolving our marketing program and creating a more aspirational feel for our jewelry.”

Lennox, 44, served as executive vice president and director of the De Beers Group “A diamond is forever” marketing campaign since 1998. He  has received many accolades, including eight Effies awards for marketing effectiveness and was recognized as one of Ad Age’s fifty most influential US marketers in 2001.

Lennox started at JWT in 1989 and has held various senior level marketing positions within the company. He began his career in 1987 with AGB-London and is a graduate of the University of Reading.

JCK