Jewelry stores do not operate in a vacuum; keeping an eye on your competition—including international merchants—can help you stay sharp and maximize your business’ profitability. Here are three designers that some of these peers carry.
Bao Bao Wan at Lane Crawford in Hong Kong.This GIA-trained Chinese designer and socialite celebrates Chinese themes like fans and pagodas in arresting feminine styles and has collaborated on collections with Forevermark and Chow Tai Fook, among others.
Lauren Rubinski of Pristine Jewels at Montaigne Market in Paris. Rubinski is definitely an editors’ darling, having been written about by thecoveteur.com and French Vogue, but the jewelry—lots of black and colorless diamonds, spike motifs, and front-to-back earrings—will have great appeal to hip Americans as well as French fashionistas.
Elise Dray at Emporium in Baku, Azerbaijan. Never in my life could I have imagined coveting a feather-headdressed tribal-chief pendant, but the one from this designer makes you realize you need one, and it must be hers. Other must-haves include her massive Art Deco–like leaf bracelet in white gold and black onyx and a giant deer head covered in black diamonds. (See the store’s Dray inventory here.)
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