If you’re looking for more insights into what makes members of Gen Z tick, there is no shortage of information available online. The articles, podcasts, and videos linked below are a great place to begin.
READ
“Brand Takeaways From Gen Z’s Passion for AI Engagement”
Marketers can learn a lot from Gen’s Z conversations with AI—starting with how important it is for this generation to feel seen. musebyclios.com
“Why Gen Z Is Resurrecting the 1990s”
Adults born after 1997 are nostalgic for an era that predates them because they’re captivated by what life was like in the analog past. Pair this New York Times opinion piece with an older New York Times Style story about why Gen Z is channeling 1990s fashion and your 2026 merchandising strategy will be all set. nytimes.com
LISTEN
Plumb Club Podcast on Next-Gen Consumers
In “Custom Design and What the Next-Gen Consumer Expects,” Joseph Sanger of Shah Luxury explains who the “next-gen” customer is and talks about their expectations of jewelers and the industry overall. He outlines what custom design means and why it can be a win-win-win for the customer, the retail jeweler, and a retail vendor. He also provides insights and tips that can be used in-store during sales presentations and customer communications. plumbclub.com
Understand Gen Z’s Shopping Habits
The Ask Gen Z podcast tackles the people, things, and ideas that inspire this generational cohort to spend, from their obsession with secondhand goods to how influencers affect their consumption habits. podcasts.apple.com
WATCH
“The Curious Case of Gen Z’s Holiday Shopping Plans”
A recent Deloitte survey helps reconcile some of the mixed messages Gen Z is sending about its shopping habits, such as why they planned to slash their holiday spending while simultaneously coveting luxury goods. deloitte.com
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