Beverly Hills, Calif.–based B@C custom jewelry company Reign Sapphire Corp. has appointed Jen Selter as creative director of its ION Collection.
Selter, one of Instagram’s most popular influencers with 33 million followers across her social media accounts, will also act as spokesperson for the ION brand.
The ION Collection is billed as a jewelry brand that goes with the streetwear and athletic leisure space.
In a statement, Selter said that the ION Collection is “taking the Coordinates Collection custom jewelry concept into the athleisure and streetwear space with jewelry inscribed with location coordinates commemorating life’s special moments, milestones, and achievements using bright colors and textures for everyday wear.”
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