Reeds Cofounder Roberta Zimmer Dies

Roberta Zimmer, cofounder of Reeds Jewelers, died May 16. She was 92.

In 1946, Roberta and husband Bill bought a small jewelry store for sale in Wilmington, N.C., and changed its name to Reeds Jewelers. Roberta was heavily involved in the business, helping to grow it into a significant regional chain.

Zimmer was active in nonprofit organizations, including St. John’s Museum of Art, Cape Fear Garden Club, the Founders’ Society of Duke University, and various other charities.

Following her death, she was remembered for her charitable giving and as a pioneer, a shy but smart woman who worked outside the home when few others did.

She is survived by four children, including son Alan, currently the chain’s CEO, 12 grandchildren, and two great-grandchildren.

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JCK News Director