Caelynn Bell, the former beauty queen who gained fame on reality TV hits The Bachelor and Bachelor in Paradise, just released her first jewelry collection, Bellboy, offering Bell’s personal aesthetic—think coastal cowgirl meets antique market—at affordable prices.
The influencer says that Bellboy’s June 21 release party in Venice, Calif., was the culmination of two years of work and that she’d like to expand her jewelry universe in the future and open a retail store.
Bellboy jewelry includes the horse-themed Dressage brooch (pictured at top) and Stable Set earrings, the sculptural Tide pendant in sterling silver, and the intriguing Reflections necklace, a statement piece with a pendant modeled after a vintage compact (it opens to reveal a mirror).
“I’ve always loved jewelry,” says Bell, who has infamously owned four different engagement rings, including one that she misplaced. “It’s always felt like the easiest way to make an outfit look complete. When I was little, I’d try to sneak into my mom’s collection. She actually sold jewelry when I was younger.”
Bell considers Bellboy a tribute to her mom. She says she was also inspired by travel, fashion, and interior design—three of her biggest interests—and by her desire to build a brand that shows her creative skills.
“I’ve done collaborations in the past, and jewelry was always the most fun,” says Bell. “Having complete creative freedom with Bellboy has been a dream.”
In choosing a name for the brand, “I knew I wanted to pull in my new last name somehow,” Bell says. “Bellboy was floating around, and then it clicked. My husband was a bellboy at the Ritz Carlton when he was younger, and it felt like a perfect fit.”
As a contestant on Season 23 of The Bachelor in 2019, she was still Caelynn Miller-Keyes. When she married Dean Unglert in September 2023, after meeting him on Season 6 of Bachelor in Paradise, they both changed their last names to Bell, to honor Dean’s late mother, Debbie Bell, who died of breast cancer when he was a teen.
A self-taught designer, Caelynn calls herself a “one-person design team.” The first Bellboy jewelry is meant to be budget-friendly yet feel refined, she says.
Bell has 1.2 million Instagram followers as well as a large TikTok and YouTube presence. She hopes her fans and customers will wear the pieces for years, in multiple ways. The Dressage brooch ($65), for example, could be worn at the collar of a button-down shirt or be draped across a casual top, or pinned to a pair of jeans or a bag, Bell notes. It features two horse heads connected by a chain.
Besides the Reflections compact pendant, the Heirloom drop earrings ($80) are another Bellboy offering influenced by Bell’s love of antiques and vintage jewelry. With faceted white sapphires set in sterling silver, the earrings look like they came from another era, Bell says, yet they are perfect for present-day wear.
“I want the pieces to feel current but timeless more than anything,” Bell says. “Right now I’m focused on designing fun pieces that are budget-friendly. I’d love to have a storefront in five years and have Bellboy in some of my favorite retailers.”
Top: Inaugural releases from the new Bellboy jewelry brand include the Dressage brooch ($65), made in brass with 18k gold plating. (Photos courtesy of Bellboy)
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