The holiday shopping season is upon us, and Instagram has been doling out the tips for sellers to succeed on the popular platform.
The latest: tagging products on the app to attract more customers.
Once you have your business all set up on the platform and you’ve enabled Instagram Shopping, you can start tagging the products that are featured in your feed, stories, reels, Instagram Video, and live shopping.
You can read the step-by-step instructions for each medium on Instagram here, but the premise is basically the same for each: Find the “tag products” or “product link” button or sticker, depending on the kind of post you’re doing; select the product you want to tag; and tap done. Easy peasy.
According to a 2020 Instagram Trends Research Study, 44% of those surveyed said they use Instagram to shop weekly, while only 28% of those shopping activities are planned. That means retailers are catching new and current customers with spur-of-the-moment posts, persuading them to purchase something that catches their eye.
Which gives retailers even more incentive to post convincing stuff, and justifies jumping on relevant, trending content that makes sense for their brand.
Like Squid Game, for example. Okay, that’s probably a stretch for a lot of retailers. But the hit Netflix show that has become an international sensation is dominating the costume trends this year, according to Google’s Fright Geist, a site that showcases this year’s costume trends based on search volume across the United States.
To pick up on holiday shoppers early, go all out on your Halloween content while finding clever ways to promote your product throughout—if nothing else, you’ll have thoroughly entertained your current customer base, and hopefully strengthened some relationships, too. People love when a brand or company can display good humor and fun content—it’s humanizing and often personable. You can check out Google’s Fright Geist 2021 here for ideas (hint: witches, rabbits, and dinosaurs are having a major moment nationally, so maybe now is the time to promote that dinosaur pendant?).
(Photo: Getty Images)
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