De Beers LV, the luxury retail venture of LVMH, Moet Hennessy Louis Vuitton, and De Beers in 2001, named Raphaele Canot as its art director.

Canot, 35, is the former jewelry creative director at Cartier. She brings DE BEERS LV a major experience in design and jewelry as well as an in-depth culture of luxury industry.

Raphaelefs solid education and background in business marketing, combined with her creative talent and aesthetic sensitivity will be a distinctive asset for DE BEERS LVfs brand establishmenth, said Guy Leymarie, the company CEO.

De Beers LV was established as an independently managed and operated company by De Beers and LVMH. The new company designs, manufactures and sells premium diamond jewelry in its own retail stores under the De Beers brand name.

JCK