Handcrafted jewelry brand Pura Vida has appointed Ryan Heuser CEO, effective immediately.

In his new role, Heuser will be responsible for driving omnichannel business growth for the La Jolla Shores, Calif.–based brand.

Heuser is best known as the cofounder of Paul Frank Industries, which he helped turn into a globally recognized name with a retail presence across 65 countries.

Founded in 2010 with a handful of bracelets created by local artisans, Pura Vida is a certified B corporation that has donated more than $5 million to various charitable causes.

(Photo via LinkedIn)

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