Provident Holiday Event Benefits Immokalee Foundation

Provident Jewelry hosted a party to ring in the holidays and benefit The Immokalee Foundation on Dec. 7 at two of its five locations in South Florida. Held simultaneously at its original store in Naples at 541 Fifth Avenue South and its newest flagship at 766 Fifth Avenue located three blocks away, the events featured live music, an open bar, and plenty of bling. Ten percent of the evening’s sales were donated to Immokalee, a not-for-profit organization which provides education for the children of Immokalee, Fla., an area home to thousands of working poor.


The original store at 541 Fifth Avenue South in Naples.

Provident specializes in vintage, estate, and contemporary jewelry. The newest door is home to several designer shop-in-shops as well, including Cartier, Chopard, and Los Angeles-based designer Bez Ambar. Ambar, known for his innovations as a diamond cutter, made a personal appearance at the event and hosted a trunk show introducing his newest cut, the Blaze. The Blaze has 13 main facets that bend and refract light which produces “more fire” than traditional 50-facet diamond cuts, according to the designer’s website.


Provident’s newest location at 766 Fifth Avenue South in Naples.

Provident Jewelry, primarily owned by Robert Samuels and Scott Diament (each store has a minority managing partner), has been a big supporter of children’s charities over the years. Provident has also partnered with The Immokalee Foundation—whose Pathways to Success mentoring program focuses on college and career development, scholarships, and tutoring—as a jewelry sponsor for the Charity Classic Pro-Am golf tournament and the Charity Classic Celebration in Naples.

“We admire the way they follow the students from kindergarten through college to ensure success,” says Gerrianne Puntervold, Provident’s director of public relations. “It is truly the only way to break the cycle of poverty and we understand programs of this caliber need generous support. Provident Jewelry is a very big supporter of children’s charities and will continue to do so far into the future.”

The interior of the Jupiter store.

During the holiday event, a horse and carriage transported a mix of loyal customers and new clients between both stores on Fifth Avenue South. Sales were strong and continued through the weekend, says Puntervold, noting clients tend to buy more if they think their purchase can do some good.

The interior of the newest location in Naples.

“When we partner with charities and make a commitment people will support us supporting the charities, it truly is a win win situation,” she says. “We give a very generous portion of the sales back to the charity and the clients who purchase jewelry feel added sentimental value because they know their purchase helped a great cause.”

The interior of the Fort Myers store.